Marketing and Sponsorship

Marketplace Roundup

2.12.2013

English soccer club Blackburn will change its kit partnership from Umbro to Nike at the start of the '13-14 season in a deal that runs through '16. The club's Nike replica kits will go on sale later this summer (Nike)....Heat F LeBron James and G Dwyane Wade are "set to star in a new promotional campaign for the Miami City Ballet." The campaign "centers around the downtown institutions' shared 25th anniversary, and draws parallels between ballet and basketball" (MIAMI HERALD, 2/12)....Bleacher Creatures has announced "production plans" for a doll made in the likeness of Redskins QB Robert Griffin III. Griffin will be "the first Redskin with a Bleacher Creature" (WASHINGTONPOST.com, 2/8)....Love's Travel Stops will sponsor Front Row Motorsports for three NASCAR Sprint Cup Series races this season, beginning with David Gilliland's No. 38 Ford at the Feb. 24 Daytona 500 (Front Row Motorsports).

PREVIOUS High Water Mark: Brands Featured In SI Swimsuit Issue Anticipate Spike In Sales NEXT NCAA Partnering With T3 Media To Create New "OnDemand" YouTube Channel

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

29 mins

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