Marketing and Sponsorship

Marketplace Roundup

2.12.2013

English soccer club Blackburn will change its kit partnership from Umbro to Nike at the start of the '13-14 season in a deal that runs through '16. The club's Nike replica kits will go on sale later this summer (Nike)....Heat F LeBron James and G Dwyane Wade are "set to star in a new promotional campaign for the Miami City Ballet." The campaign "centers around the downtown institutions' shared 25th anniversary, and draws parallels between ballet and basketball" (MIAMI HERALD, 2/12)....Bleacher Creatures has announced "production plans" for a doll made in the likeness of Redskins QB Robert Griffin III. Griffin will be "the first Redskin with a Bleacher Creature" (WASHINGTONPOST.com, 2/8)....Love's Travel Stops will sponsor Front Row Motorsports for three NASCAR Sprint Cup Series races this season, beginning with David Gilliland's No. 38 Ford at the Feb. 24 Daytona 500 (Front Row Motorsports).

PREVIOUS High Water Mark: Brands Featured In SI Swimsuit Issue Anticipate Spike In Sales NEXT NCAA Partnering With T3 Media To Create New "OnDemand" YouTube Channel

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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