Twitter Hoping Sports Help Future Financials NBCSN Sets Record With Brickyard 400 BTN Show To Follow Michigan State Football Rogan To Stay With UFC For Another Year Yahoo Sports To Use Current Name For Now Report: Jackson Won't Return To ESPN's "Countdown" Twitter Wants To Be Sports "Digital Hangout" Social Studies: PGA Tour's Preston McClellan Media Notes Twitter To Stream Live MLB, NHL Games
SBD/February 11, 2013/Media
Sources: NBC Sports Net Makes $20-23M Verbal Offer For Big East Media Rights
Published February 11, 2013
WHAT'S IN A NAME? ESPN.com's Andy Katz cited a source as saying that the remaining Big East schools "expect a legal battle with the departing schools for the Big East name, which carries with it branding rights and national recognition" (ESPN.com, 2/9). In Philadelphia, Mike Jensen wrote, "Big East football as a brand doesn't have much value anymore." The group of remaining schools in the conference "needs to get away from the punch lines." New branding "makes strategic sense" (PHILADELPHIA INQUIRER, 2/10).