Buck, Norman To Head Fox' Golf Crew E:60 Profiles Boston Marathon Bombing Survivors NFL Media COO Brian Rolapp Sits For Q&A Ian Darke Featured In ESPN World Cup Spot App Review: Nike+ Running For iPhone Masters Overnight Lowest Since '04 People & Personalities "Draft Day" Film Receives Mixed Reviews CBC Out Of Pro Sports Pac-12 Still Trying To Cut Night Football Games
Upcoming Conferences and Events
SBD/February 11, 2013/Media
Sources: NBC Sports Net Makes $20-23M Verbal Offer For Big East Media Rights
Published February 11, 2013
WHAT'S IN A NAME? ESPN.com's Andy Katz cited a source as saying that the remaining Big East schools "expect a legal battle with the departing schools for the Big East name, which carries with it branding rights and national recognition" (ESPN.com, 2/9). In Philadelphia, Mike Jensen wrote, "Big East football as a brand doesn't have much value anymore." The group of remaining schools in the conference "needs to get away from the punch lines." New branding "makes strategic sense" (PHILADELPHIA INQUIRER, 2/10).