Bucs Introducing Fan-Based Social Media App Bryant Leads NFLPA's Top 50 Sales List All CFP Semifinals On Saturdays, Holidays HBO Renews "Ballers" For Third Season MLS All-Stars Take On Arsenal At Avaya SI Launches Redesigned Website David Ortiz Signs Deal With FanzCall Medical Community Upset With NHL Assertions IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction
SBD/February 11, 2013/Classified AdvertisementsPrint All
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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
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