Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/February 11, 2013/Classified AdvertisementsPrint All
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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
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