SBD/February 8, 2013/Media

Final Ratings: UFC Prelims Set Record On FX; Nets See New High On YES

FX averaged a 1.0 U.S. rating and 1.9 million viewers for the UFC 156 prelims on Saturday night from 8:00-10:00pm ET, figures that “set several ratings marks on the network.” FX Exec VP Chuck Saftler said that the viewership is the “largest for a preliminary show the UFC has ever done, including when it was on Spike.” Saftler: “Probably most importantly, it took about a year for people to understand that UFC had moved from Spike to Fox and specifically for prelims, FX. That was not easy messaging because for a year, Spike was still putting on repeats of UFC product. I think that was confusing people” (SPORTS.YAHOO.com, 2/5).

NOTES: YES Network averaged a 3.1 local rating in N.Y. for the Lakers-Nets game on Tuesday night, marking the channel’s most-watched Nets game ever (YES)….January marked the Big Ten Network’s best monthly primetime ratings average ever among the net’s eight metered markets (BTN)….FS Arizona drew a 1.5 local rating in Phoenix for the Wild-Coyotes game on Monday night, marking the Coyotes’ highest-rated regular-season game since ’04 (FS Arizona).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS (000)
"Super Bowl Greatest Commercials"
1/30
CBS
8:00-9:00pm
6.0
9,652
Soccer friendly: Mexico-Denmark
1/30
UniMas
9:49pm-12:17am
1.1
2,094
"NFL Honors"
2/2
CBS
9:00-11:00pm
2.6
3,995
U.S. Figure Skating Championships
2/2
NBC
1:00-3:00pm
0.8
1,200
PGA Tour: Waste Management Phoenix Open: Third Round
2/2
NBC
3:00-6:00pm
1.9
2,700
Liga MX: Leon-Cruz Azul
2/2
Telem.
9:00-11:08pm
0.4
763
Liga MX: Tigres UANL-Tijuana
2/2
UniMas
7:53-10:00pm
0.5
821
Liga MX: Club America-Queretaro
2/2
Univ.
6:00-8:00pm
0.6
922
Super Bowl XLVII: Ravens-49ers*
2/3
CBS
6:32-10:47pm
46.4
108,693
Super Bowl postgame
2/3
CBS
10:51-11:11pm
28.7
63,260
NHL: Penguins-Capitals
2/3
NBC
12:30-3:15pm
0.9
1,500
PGA Tour: Waste Management Phoenix Open: Final Round
2/3
NBC
3:15-5:45pm
2.8
4,300
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NCAA Basketball: Michigan-Indiana
2/2
ESPN
8:55-11:09pm
2.5
4,035
NBA: Lakers-Suns
1/30
ESPN
10:33pm-1:04am
1.6
2,431
NBA: Lakers-T'Wolves
2/1
ESPN
9:38-11:56pm
1.4
2,032
NBA: Heat-Nets
1/30
ESPN
8:05-10:33pm
1.3
2,003
UFC 156 Prelims
2/2
FX
8:00-10:01pm
1.0
1,897
"Sunday NFL Countdown"
2/3
ESPN
10:00am-2:01pm
1.2
1,756
NCAA Basketball: Kentucky-Texas A&M
2/2
ESPN
6:06-10:39pm
1.1
1,735
NCAA Basketball: Kentucky-Ole Miss
1/29
ESPN
9:02-11:13pm
1.1
1,714
NBA: Heat-Pacers
2/1
ESPN
7:00-9:38pm
1.1
1,639
NBA: Grizzlies-Thunder
1/31
TNT
8:17-10:43pm
1.1
1,612

NOTE: * = Rating for Super Bowl excludes period where Superdome had blackout. That period from 8:41-9:11pm ET earned a 44.4 rating and 106.556 million viewers
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