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SBD/February 6, 2013/Media
CBS Draws 3 Million Viewers To Super Bowl Live Stream, Up 43% From Last Year
Published February 6, 2013
DELAY OF GAME: In DC, Lisa De Moraes notes Nielsen has “broken out Sunday’s 34-minute game shutdown in New Orleans as a separate show and given it the name ‘Super Bowl XLVII Delay.’” Those 107 million viewers who “sat through a whole lot of nothing and ad breaks is a bigger crowd than watched the Super Bowl in 2009 and all Super Bowls before that.” It is “nearly 70 million more people than watched last year’s Grammy Awards.” Toyota sponsored CBS’ Super Bowl postgame coverage and "snagged an average of 63 million viewers Sunday” (WASHINGTON POST, 2/6). In N.Y., David Hinckley noted there “isn't much doubt that the third quarter power outage produced the most-watched dead air ever” (N.Y. DAILY NEWS, 2/5).