Yahoo's Rivals.com has signed a three-year marketing deal with Under Armour in which the brand will become the presenting sponsor of its prep sports camp series and its college football recruiting rankings. The "Rivals Camp Series presented by Under Armour" is a new, invitation-only set of regional and national football camps for elite high school football players. Rivals' Five-Star Challenge, also now carrying a presenting sponsorship from Under Armour, serves a similar purpose. Under Armour now becomes the first presenting sponsor of the Rivals 100 and Rivals 250 recruiting rankings. "We've gone all-in with Under Armour in a very strategic way," said Rivals.com Head Eric Winter. "This brand meaningfully resonates with our audience." Rivals.com in the deal also becomes an official selection partner for the annual Under Armour All-America Game. "We helped validate Rivals with this audience and they've given us valuable bandwidth and platforms to help reach consumers," said Under Armour Sports Marketing, NCAA & Grassroots Senior Dir Walker Jones. "There's meaningful lift both ways here."
