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SBD/January 31, 2013/Media
ESPN To Broadcast World Cup Qualifiers Of Mexican Men's National Soccer Team
Published January 31, 2013
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COMPETITIVE MARKETPLACE: One factor that was not in the equation, according to Guglielmino, was the hotly contested soccer media rights landscape. Fox in '11 won the rights for the '18 and '22 World Cups, while NBC last year won the rights for the EPL for at least three years starting next season, supplanting Fox and ESPN. Other players include Gol TV and upstart beIN Sport, which procured the rights to the U.S. men's national team's away World Cup qualifiers for the '14 event. Guglielmino said of the Mexican games, "They are obviously live, marquee sports content, which is quite valuable right now, but this particular partnership and acquisition wasn’t driven by that. It was driven by our interest in serving a broader audience -- and specifically Hispanic audience -- in an English language.”