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SBD/January 31, 2013/Franchises
49ers Near Sellout Of Best Tix In Santa Clara Stadium Despite $80,000 Seat License Fee
Published January 31, 2013
QUEST VISION: ESPNW’s Kate Fagan reported members of the 49ers’ marketing department midway through the season were “hoping to create a campaign that would capture the imagination of the team’s fans.” The result after “a lot of brainstorming” was a slogan, "Quest for Six," that has “gone viral on Twitter (#QuestforSix) and on Facebook, as droves of 49ers fans have replaced their avatars with the badge.” Graphic designer Ben Mayberry said, "I think why it works so well with people is because it perfectly mirrors our team right now. We are trying to differentiate from the past. This team is trying to create its own story, its own history, while also paying homage to the past." The campaign “might seem like a no-brainer now, but that was hardly the case a few months ago.” The marketing team in recent weeks has been “able to capitalize on ideas and trends that have started organically, whether at the grassroots level among fans, which is where Mayberry first saw the phrase ‘Quest for Six’ being used sporadically” (ESPNW.com, 1/30).