Players in the action sports industry continue to reinvent themselves, whether it’s a push to add global events; to go with fewer, yet bigger events; or to sharpen their focus on a specific sport. We’ll explore some of the latest moves by action sports properties, outline the different approaches they’re taking and see how they’re trying to distinguish themselves. Brands and media partners turn to action sports properties to reach the youth demo. Are they delivering?

Publishing Date: Feb. 25 Ad Close: Feb. 11 Materials Close: Feb. 13. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.