Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/January 31, 2013/Classified AdvertisementsPrint All
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Players in the action sports industry continue to reinvent themselves, whether it’s a push to add global events; to go with fewer, yet bigger events; or to sharpen their focus on a specific sport. We’ll explore some of the latest moves by action sports properties, outline the different approaches they’re taking and see how they’re trying to distinguish themselves. Brands and media partners turn to action sports properties to reach the youth demo. Are they delivering?
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