Yankees Still Want To Be Under Luxury Tax FIFA Increases World Cup Prize Money Francesa: Simulcast Will Not Go To CBSSN Heat Ink Deal With Mayors Jewelry Stores Stu Jackson Joining NBA TV SiriusXM, NBA Launching New Channel Silva Leaving ATP To Join Federer's Agency Executive Transactions MMF: Autosports And The Fan Experience
SBD/January 31, 2013/Classified AdvertisementsPrint All
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Players in the action sports industry continue to reinvent themselves, whether it’s a push to add global events; to go with fewer, yet bigger events; or to sharpen their focus on a specific sport. We’ll explore some of the latest moves by action sports properties, outline the different approaches they’re taking and see how they’re trying to distinguish themselves. Brands and media partners turn to action sports properties to reach the youth demo. Are they delivering?
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