SBD/January 23, 2013/Marketing and Sponsorship

Woods, Mickelson Top List Of Golf's Top Earners On- And Off-Course

Tiger Woods and Phil Mickelson made a combined $131.5M in on-and-off-course earnings in ’12, according to a ranking of the top 50 earners in the sport compiled by GOLF DIGEST. The top 50 collectively earned more than $400M off the course last year. Despite Woods’ loss of “a half-dozen endorsements following his scandal and tens of millions in off-course money,” he still “bounces back in 2012 with new overseas deals and bonus money triggered by his three victories.” On-course income includes “all money earned on the PGA Tour and the five international tours and the Champions Tour, LPGA Tour, Ladies European Tour and the Japan LPGA.” It also includes “unofficial money won in non-tour events.” Off-course income includes “estimates of all money earned from endorsements, bonuses, appearance fees, corporate outings, speaking engagements, licensing fees (video games, trading cards, etc.), course architecture, books, instructional videos and businesses that capitalize on a person's status as a player, such as product lines including clothing, wine and turfgrass” (GOLF DIGEST, 3/ '13 issue).

TOP EARNERS IN GOLF
RK
GOLFER
ON COURSE
OFF COURSE
TOTAL
1
Tiger Woods
$9,124,386
$77,000,000
$86,124,386
2
Phil Mickelson
$5,335,267
$40,000,000
$45,335,267
3
Arnold Palmer
$40,000
$36,000,000
$36,040,000
4
Jack Nicklaus
$47,000
$28,000,000
$28,047,000
5
Rory McIlroy
$15,582,782
$7,000,000
$22,582,782
6
Ernie Els
$4,610,625
$14,000,000
$18,610,625
7
Brandt Snedeker
$15,427,444
$2,000,000
$17,427,444
8
Greg Norman
$78,710
$17,000,000
$17,078,710
9
Luke Donald
$6,787,901
$7,500,000
$14,287,901
10
Gary Player
$12,000
$14,000,000
$14,012,000
11
Lee Westwood
$5,866,484
$7,500,000
$13,366,484
12
Sergio Garcia
$3,342,248
$10,000,000
$13,342,248
13
Justin Rose
$9,413,407
$3,750,000
$13,163,407
14
Louis Oosthuizen
$7,294,695
$2,500,000
$9,794,695
15
Ryo Ishikawa
$1,636,143
$8,000,000
$9,636,143
16
Jim Furyk
$4,075,472
$5,550,000
$9,625,472
17
Graeme McDowell
$4,601,827
$4,500,000
$9,101,827
18
Bubba Watson
$5,512,036
$3,500,000
$9,012,036
19
Adam Scott
$3,800,286
$5,000,000
$8,800,286
20
Dustin Johnson
$4,269,527
$4,500,000
$8,769,527
21
Padraig Harrington
$2,725,612
$6,000,000
$8,725,612
22
Davis Love III
$1,523,919
$7,000,000
$8,523,919
23
Keegan Bradley
$5,003,646
$3,500,000
$8,503,646
24
Hunter Mahan
$4,852,043
$3,500,000
$8,352,043
25
Matt Kuchar
$4,631,428
$3,500,000
$8,131,428
26
Ian Poulter
$4,452,452
$3,500,000
$7,952,452
27
Zach Johnson
$5,057,244
$2,500,000
$7,557,244
28
Fred Couples
$1,735,794
$5,750,000
$7,485,794
29
Nick Watney
$4,923,575
$2,500,000
$7,423,575
30
Jason Dufner
$5,899,586
$1,500,000
$7,399,586
31
Nick Faldo
$41,000
$7,250,000
$7,291,000
32
K.J. Choi
$1,055,492
$6,000,000
$7,055,492
33
Webb Simpson
$4,441,758
$2,500,000
$6,941,758
34
Steve Stricker
$3,892,521
$2,500,000
$6,392,521
35
Tom Watson
$195,739
$6,000,000
$6,195,739
36
Colin Montgomerie
$176,895
$6,000,000
$6,176,895
37
Retief Goosen
$1,399,410
$4,650,000
$6,049,410
38
Rickie Fowler
$3,510,459
$2,500,000
$6,010,459
39
Charl Schwartzel
$3,545,328
$2,450,000
$5,995,328
40
Camilo Villegas
$553,359
$5,000,000
$5,553,359
41
Bo Van Pelt
$3,971,380
$1,500,000
$5,471,380
42
Carl Pettersson
$4,136,156
$1,250,000
$5,386,156
43
Ai Miyazato
$1,384,977
$4,000,000
$5,384,977
44
Paula Creamer
$875,574
$4,500,000
$5,385,574
45
Bernhard Langer
$2,824,541
$2,500,000
$5,324,541
46
Darren Clarke
$276,187
$5,000,000
$5,276,187
47
Branden Grace
$3,522,152
$1,500,000
$5,022,152
48
Yani Tseng
$1,515,159
$3,500,000
$5,015,159
49
Miguel Angel Jimenez
$900,058
$4,000,000
$4,900,058
50
Tom Lehman
$3,106,231
$1,750,000
$4,856,231
         

TEEING UP: GOLF magazine’s Jessica Marksbury notes CBS golf analyst Nick Faldo “decided to partner” with N.Y.-based Bernette Textile Co. to launch golf apparel venture Claret & Green, which “will debut this spring.” Bernette President Jeffrey Siskind said, “Claret & Green is very much in the image of Nick. He’s had a lot of input into the kind of products that are going to embody the brand, so they are classic.” Faldo said, “I’ve always been interested in the clothing side of golf. I love the detail. You can say you want buttons and zips and all sorts of things, and they go, ‘Yeah, we’ll give it a go.’ So I think that’s the most exciting thing.” Both Faldo and Siskind are “confident that the brand will carve a niche for itself.” Faldo said of the Claret & Green logo, “The shield represents the knighthood bit, which is cool. And the stripes are my six major wins in the order I won them (maroon for the Open and green for the Masters)” (GOLF, 2/ ’13 issue).
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