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SBD/January 22, 2013/Marketing and Sponsorship
49ers Fever Is Spreading With Merchandise Sales After NFC Championship Win
Published January 22, 2013
ALL IN THE FAMILY: ESPN.com's Darren Rovell wrote he does not expect 49ers coach Jim Harbaugh and Ravens coach John Harbaugh to "be doing much in the way of cashing in off the Super Bowl matchup." If there is an "opportunity for a company to associate itself with the brotherly battle, it might be through their mother, Jackie." If Jackie Harbaugh is "open to doing deals, natural partnerships would be the standard products that mothers buy for their sons" (ESPN.com, 1/21).