Radisson Suspends Vikings Sponsorship Richard Sherman Releases Line Of Sunglasses 49ers Look To Improve Traffic Flow At Levi's Big West Signs Five-Year Deal With Learfield Univ. Of Illinois Calls For Coors To Pull Billboards Traffic Issues Remain For Levi's Stadium Adidas' Hainer Coming Under Pressure From Investors Nike-Under Armour Rivalry Growing Major Sponsors Sticking By NFL Pepsi Promo Offers Fans Free 49ers Tix
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SBD/January 22, 2013/Marketing and Sponsorship
49ers Fever Is Spreading With Merchandise Sales After NFC Championship Win
Published January 22, 2013
ALL IN THE FAMILY: ESPN.com's Darren Rovell wrote he does not expect 49ers coach Jim Harbaugh and Ravens coach John Harbaugh to "be doing much in the way of cashing in off the Super Bowl matchup." If there is an "opportunity for a company to associate itself with the brotherly battle, it might be through their mother, Jackie." If Jackie Harbaugh is "open to doing deals, natural partnerships would be the standard products that mothers buy for their sons" (ESPN.com, 1/21).