SBD/January 22, 2013/Facilities

Daytona Int'l Speedway Redesign To Include Grand Entrances, Wider Concourses

Daytona Int'l Speedway today shared the first images of the racetrack’s renovation, illustrating a sweeping redesign that would convert the simple, 50-year-old facility into a NFL-style stadium with grand entrances, wide concourses and improved amenities. The design, which was done by Detroit-based architecture firm Rossetti, shows a grandstand that is divided into four seating levels. The exterior has a more polished look and reduces the number of entrances from the current total of 19 to five. DIS President Joie Chitwood said, “We’ve been working for well over a year on what Daytona could be. We’ve had a great 50 years, but the goal is to have a vision for the next 50 years. We want to continue to be the Super Bowl of the sport. To do that, we need to focus on fan amenities.” Funding for the stadium has not been approved by ISC, which owns the track. ISC senior management is expected to evaluate the plan -- how much the renovation costs and how much revenue a renovated track would generate -- later this year. If senior management approves the plan, construction could begin as early as next year.
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