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SBD/January 21, 2013/Media
NFC, AFC Championship Overnights Remain Large, But Lowest Since '09
Published January 21, 2013
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LACKLUSTER BROADCAST: In Baltimore, David Zurawik wrote CBS "once again failed to deliver the goods" with Ravens-Patriots last night. Zurawik: "How many promotions for CBS can you cram into a telecast?" From the pregame show "through the first half, everyone connected with the telecast was certain New England was going to win and didn't even try to hide it." However, analyst Phil Simms provided "energized, focused and generally sound analysis throughout the game." In fact, he "carried the telecast, giving it whatever verbal life it had." The "best thing anyone at CBS Sports did Sunday was Shannon Sharpe denouncing" Patriots coach Bill Belichick for not giving a postgame interview (BALTIMORESUN.com, 1/20). Sharpe said, "There's something to be said about being gracious in defeat. ... Bill Belichick makes it real easy for you to root against the Patriots. You can't be a poor sport all the time. You're not going to win all the time, and he does this every time he loses. It's unacceptable" (SPORTS.YAHOO.com, 1/20).
PREGAMING: SI.com's Richard Deitsch notes that "unlike Fox, CBS opted not to send its pregame show to Gillette Stadium for the Ravens-Patriots game and it was a missed opportunity." Fox' pregame show for the NFC Championship game "offered immediacy for viewers -- the feeling of something big happening behind them." Conversely, CBS' "The NFL Today" felt "distant from its own championship game -- the second biggest game it will air this season." You also "had to feel bad" for show host James Brown, who "once again drew the short straw as the interviewer for the absurd and painfully unfunny E-Trade baby segment" (SI.com, 1/21). Meanwhile, in Tampa, Tom Jones writes, "Seriously, did Fox really call its NFL postgame show on Sunday the 'Yippie Kay Yay' postgame show because it was sponsored by the newest 'Die Hard' movie? Ridiculous" (TAMPA BAY TIMES, 1/21).
KINGS OF NEW ORLEANS: USA TODAY's Michael Hiestand reports NFL Network tomorrow will announce it is planning to air 140 hours of coverage from New Orleans, the site of Super Bowl XLVII. It is up 41% from last year, and will include "425 people and 11 sets, up from nine on-site sets last year." Coverage plans are highlighted by a 10 1/2-hour pregame show. Combined with a "3 1/2-hour postgame show means NFLN will have 14 hours of game-day coverage -- up two hours more than last year." NFLN's expansion comes "at a time when on-site Super Bowl coverage from various networks also is increasing." CBS Sports Network will have "more than 50 hours of live coverage from New Orleans." NBC Sports Network will have "more than 20 live hours." ESPN will broadcast "more than 120 hours of live TV and radio programming" (USA TODAY, 1/21).