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SBD/January 17, 2013/Facilities
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Published January 17, 2013
BORN ON THE BAYOU: In New Orleans, Mark Waller reported Super Bowl XLVII organizers gave a "final briefing on the massive event for New Orleans media Wednesday, covering highlights such as the $13.5 million the local hosting group raised to accommodate the production, the free riverfront festival that will include 49 bands, food from 17 restaurants and 12 parades and the array of public and private improvements and renovations timed to the extravaganza that total" an estimated $1.2B. New Orleans Mayor Mitch Landrieu "touted the road work, new streetcar line construction, Louis Armstrong International Airport improvements and private renovations by hotels, restaurants and other businesses." Officials said that of the money the committee raised, $6M "came from Louisiana state government and $7.5 million came from 27 corporate sponsors." Waller noted the Verizon Super Bowl Boulevard festival in the four days leading up to the game will "include dozens of Louisiana musical acts, dozens of dishes from local restaurants, a massive video gaming installation, the opportunity for fans to watch live television broadcasts from a set on the festival grounds and a feature that has grown popular in recent years at Super Bowls, the display of a towering Roman numeral monument for the game’s number, this time XLVII, with video images projected onto it and music playing." Festival Producer Quint Davis said that NFL officials "added a twist to the 101-foot-wide numeral display." They will display the numerals "on a barge in the river and their arrival will be heralded with fireworks." Super Bowl Host Committee co-Chairs James Carville and Mary Matalin yesterday tried to "enlist local news media in selling New Orleans to out-of-town colleagues." About 5,000 media reps are "expected in the city for the game" (NOLA.com, 1/16).