Executive Transactions

ROY SEINFELD, who developed the sales staff for Pac-12 Enterprises and helped launch the conference's regional networks last year, is joining Learfield Sports as Exec VP/National Sales. Seinfeld will be based in Chicago and oversee Learfield's national sales efforts across its 50-plus schools, conferences and associations where it has multimedia rights. The 20-year veteran of sales at Big Ten Network, Fox Sports and Turner Sports will start with Learfield on Jan. 22. "Learfield has tremendous universities, and there's a ton of potential in bringing all of those assets together," Seinfeld said. "To bring those schools, their radio, their digital, all of that, to the sports market, it's really powerful." Seinfeld will report to Learfield COO ANDY RAWLINGS. Learfield has a national sales staff of six (Michael Smith, SportsBusiness Journal).

EXECS: Browns Senior VP/Business Development JIM ROSS, who helped broker the team's stadium naming-rights deal with FirstEnergy, is "leaving the team" (CLEVELAND.com, 1/15)....The North Texas Local Organizing Committee for the '14 NCAA men's basketball tournament named Cowboys Exec VP/Brand Management CHARLOTTE JONES ANDERSON Chair. She will help Cowboys Stadium host two semifinal games and the championship game April 5-7, 2014. Anderson said, "To be able to secure it, to play it at Cowboys Stadium, it's great. It's great for all of us" (FT. WORTH STAR-TELEGRAM, 1/16).

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