Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign CAA Signs On As Title Sponsor Of WCOS Fox Sports Engage Launched For Social Media Top Sponsors Call Meeting With FIFA Bumgarner Tops MLB's First-Half Jersey Sales Under Armour Amps Up Curry, Spieth Marketing Solar Company Signs Deal With Yankees USSA Signs Deal With Lagunitas To Replace A-B
SBD/January 16, 2013/Marketing and Sponsorship
Published January 16, 2013
OUT OF THE COURT: The HOLLYWOOD REPORTER’s Eriq Gardner reported Steelers RB Rashard Mendenhall's $1M lawsuit against Hanesbrands “for canceling his lucrative endorsement deal has been cut short.” The parties yesterday “filed a notice of voluntary dismissal after coming to a settlement.” Mendenhall’s contract to endorse Champion sporting gear “was terminated after the outspoken player tweeted about the 9/11 terrorist attacks.” Mendenhall presented his case “as defending the First Amendment right for celebrities to say controversial things” (HOLLYWOODREPORTER.com, 1/15).
ROUNDUP: Pro Football HOFer Marshall Faulk, who is “one of the best celebrity golfers you’ll find on any green, is teaming” with Arnold Palmer to shoot a series of videos for EA Sports’ upcoming “Tiger Woods PGA Tour 14.” The game features Palmer “on the cover and Faulk as a playable character” (ESPN.com, 1/14)….Maverik Lacrosse signed a sponsorship deal with MLL N.Y. Lizards D C.J. Costabile (Maverik).