CBS Still Finishing Up Super Bowl Ad Sales Fiat Chrysler Adds Two Super Bowl Spots Themes To Watch For During The Super Bowl Paxton Lynch Signs Card Deal With Panini Top-Selling Item At NFL Experience Is A Bag Marketplace Roundup Newton Has Large Marketing Appeal With Kids Bridgestone Renews NFL Sponsorship ESPN Deportes Sells Out SB Ad Inventory Coca-Cola/Marvel Collaborate For SB Spot
SBD/January 16, 2013/Marketing and Sponsorship
Published January 16, 2013
OUT OF THE COURT: The HOLLYWOOD REPORTER’s Eriq Gardner reported Steelers RB Rashard Mendenhall's $1M lawsuit against Hanesbrands “for canceling his lucrative endorsement deal has been cut short.” The parties yesterday “filed a notice of voluntary dismissal after coming to a settlement.” Mendenhall’s contract to endorse Champion sporting gear “was terminated after the outspoken player tweeted about the 9/11 terrorist attacks.” Mendenhall presented his case “as defending the First Amendment right for celebrities to say controversial things” (HOLLYWOODREPORTER.com, 1/15).
ROUNDUP: Pro Football HOFer Marshall Faulk, who is “one of the best celebrity golfers you’ll find on any green, is teaming” with Arnold Palmer to shoot a series of videos for EA Sports’ upcoming “Tiger Woods PGA Tour 14.” The game features Palmer “on the cover and Faulk as a playable character” (ESPN.com, 1/14)….Maverik Lacrosse signed a sponsorship deal with MLL N.Y. Lizards D C.J. Costabile (Maverik).