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Demand For NBA In Europe On The Rise As Pistons Host Knicks In London
Published January 16, 2013
SHARING THE GLOBAL SPOTLIGHT: The FREE PRESS' Ellis in a separate piece noted Palace Sports & Entertainment President & CEO Dennis Mannion "relishes the global spotlight" tomorrow's contest against the Knicks provides. Mannion said, "It shows how big this game is. It's become a worldwide game with significance. To go over and play a game in London, undoubtedly to a sold-out arena, it's just very special and unique." He added, "To me the extra branding you get from that and NBA TV is a big deal for the franchise." Ellis noted PS&E used the game "as a branding opportunity in Detroit." Media outlets were used to "promote membership in the team's fan clubs with a possible trip to London as a reward." Mannion said that the "clubs' growth reflects that effort" (DETROIT FREE PRESS, 1/13). Meanwhile, in Detroit, Vincent Goodwill reported tomorrow's game will "come with all the bells and whistles of a normal NBA game, possibly down to the music that's played during timeouts and halftime." The Pistons' normal "score crew, renowned announcer John Mason and some of The Palace's in-house entertainment" will make the trip to London because it is a Pistons home game (DETROITNEWS.com, 1/15).