Steelers G Wants Players To Prep For Lockout Source: Players Meeting With NFL Over PED Allegations LeBron "Would Love" To Own NBA Franchise King: Bowlen Had Strong Case For HOF MLB's Average Game Time Up Six Minutes NHL To Use Sportradar To Monitor Gaming Activity New Orleans Officially Hosting '17 NBA ASG UFC Officially Transfers Control To WME-IMG Wearable Device Could Lead To Fewer Injuries Harrison, Packers LBs Agree To NFL Interviews
SBD/January 16, 2013/Leagues and Governing Bodies
Demand For NBA In Europe On The Rise As Pistons Host Knicks In London
Published January 16, 2013
SHARING THE GLOBAL SPOTLIGHT: The FREE PRESS' Ellis in a separate piece noted Palace Sports & Entertainment President & CEO Dennis Mannion "relishes the global spotlight" tomorrow's contest against the Knicks provides. Mannion said, "It shows how big this game is. It's become a worldwide game with significance. To go over and play a game in London, undoubtedly to a sold-out arena, it's just very special and unique." He added, "To me the extra branding you get from that and NBA TV is a big deal for the franchise." Ellis noted PS&E used the game "as a branding opportunity in Detroit." Media outlets were used to "promote membership in the team's fan clubs with a possible trip to London as a reward." Mannion said that the "clubs' growth reflects that effort" (DETROIT FREE PRESS, 1/13). Meanwhile, in Detroit, Vincent Goodwill reported tomorrow's game will "come with all the bells and whistles of a normal NBA game, possibly down to the music that's played during timeouts and halftime." The Pistons' normal "score crew, renowned announcer John Mason and some of The Palace's in-house entertainment" will make the trip to London because it is a Pistons home game (DETROITNEWS.com, 1/15).