SBD/January 15, 2013/Marketing and Sponsorship

NHL Unveils New Two-Minute TV Spot To Mark The Game's Return This Weekend

The NHL has unveiled a season-opening promotional spot, titled "Hockey Is Back," which comes on the heels of the '13 season schedule announcement. The TV spot was written by Emmy-award winner Aaron Cohen, whose past sports credits include HBO's documentary series “24/7” and "Derek Jeter 3K." Actor Liev Schreiber provides narration. The spot, which in its longest form is two full minutes, focuses on fans' connection to the sport and the meaning it has in their lives (THE DAILY).
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