Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/January 15, 2013/Classified AdvertisementsPrint All
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The digital media space offers a chance to connect with consumers on an individual level, but only when marketing is crafted to come across as authentic. Anything else could be lost in an increasingly cluttered marketplace. We’ll examine how agencies are using digital activations to reach the goals of their clients. In a space ripe with innovation, who is making the best use of these vibrant new platforms?
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