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Australian Open Looks To Promote Tennis To Chinese Fans Through Digital Media
Published January 14, 2013
NEW LOOK: The AGE’s Cooper in a separate piece reported stage one of a redevelopment plan has been “completed at Melbourne Park in time for the Australian Open, and one of the featured developments are elevated viewing spots overlooking the practice courts.” Viewed from a “new public area built around Hisense Arena,” the courts are part of the National Tennis Centre, the “new home for Australia’s brightest tennis prospects.” But during the Open they “will be used as practice courts where fans will get a closer look at the top players.” The National Tennis Centre, which has “eight indoor courts and 13 outdoor courts, is the standout of the [US$386M] redevelopment works that began” in early ’11. The project is “meant to ensure Melbourne will host the Australian Open” until ’36 and is “set to give visitors a new look over the next few years” (Melbourne AGE, 1/13).