SBD/January 10, 2013/Events and Attractions

South Florida's Bid For Super Bowl L Could Benefit From BCS Title Game's Success

Visitors for the BCS Championship game reportedly spent $25M and filled up hotels
South Florida's hopes of hosting Super Bowl L "could get a boost from the success" of Monday's BCS National Championship game at Sun Life Stadium, according to Craig Davis of the South Florida SUN-SENTINEL. The BCS "brought 30,000 visitors to Broward County." Greater Fort Lauderdale Convention & Visitors Bureau President Nicki Grossman said that fans visiting South Florida for the game "sold out more than 45 hotels, and preliminary reports indicate they spent more than $25 million." She added that the "influx of visitors far exceeded the previous BCS finale in South Florida, when Florida battled Oklahoma in 2009, and the majority stayed in Broward County hotels." South Florida Super Bowl Bid Committee Chair Rodney Barreto said that the "success of the BCS Championship will aid in making its pitch to the NFL." Davis writes South Florida "enhanced its reputation as a big-event host before a national audience." Sun Life Stadium, "often criticized as a liability in bidding for championship events, presented well on television." Fresh sod, installed after the Dolphins' last home game, was "immaculate, and auxiliary seating was added to bring fans closer to the field on one side." Traffic congestion was "eased somewhat by many fans arriving hours early for tailgating." The complaint "heard most often was that there weren't enough portable toilets in the parking lots." Additionally, a TV commercial "debuted Tuesday highlighting notable championship games that have been played" in the area. National Football Foundation President & CEO Steve Hatchell said that Monday's event "should ensure that South Florida remains a key player in the new playoff system." Hatchell: "I've been around big events. I can tell you, the attention to detail here on everything from where you stay in the hotels, how everything happens, it's absolutely first-rate. You'd have to work really hard to not include this" (South Florida SUN-SENTINEL, 1/10).
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