SBD/January 9, 2013/Marketing and Sponsorship

Running The Break: Tony Parker Drops Nike For Three-Year Deal With Peak

Peak is planning a branded product line around Tony Parker
Spurs G Tony Parker has "left Nike to sign with Peak Sports in a 3-year, $1.2 million endorsement deal," according to John Brilliant of COUNTERKICKS.com. Parker's official signing with Peak took place Jan. 2, though he has yet to make his first "appearance in game on an NBA court" wearing Peak. A branded signature product with the company is "already in the works, with a tentative unveiling on Parker’s feet for this spring’s NBA Playoffs." Other Peak endorsers in the NBA include Heat F Shane Battier, Pacers G George Hill, Raptors G Kyle Lowry and Nuggets C JaVale McGee. Parker is the "latest high profile athlete to leave the Nike roster for a Chinese based brand," joining Heat G Dwyane Wade, who signed with sportswear company Li-Ning in October (COUNTERKICKS.com, 1/8). In San Antonio, Dan McCarney noted Parker "had been with Nike since at least 2006." The $400,000 he will earn annually from Peak is reportedly "roughly what Parker had been making at Nike" (MYSANANTONIO.com, 1/8).
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