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SBD/January 9, 2013/Marketing and Sponsorship
T-Mobile Forming Partnerships With MLB Broadcasters In Addition To New Telecom Deal
Published January 9, 2013
TWITTER REAX: The T-Mobile/MLB deal has drawn some response on Twitter. Synergy CEO Tim Crow wrote, "Like T-Mobile's MLB deal, great fit & content play. Key to sort fans' in-stadia connectivity too though." MLS Digital Properties Coordinator Peter Amador wrote, "I cannot wait to see how the T-Mobile - MLB partnership enhances the in-stadium experience." MSP Sports' Tim McGhee wrote, "I'm sure T-Mobile deal includes significant media spend. But might not be enough to ensure exclusivity on broadcasts." The Wellynn Group's Richard Wells wrote, "Can you see Charlie Manuel texting for a righty? Me neither."