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ESPN Pleased With Its 3D Progress; New Trauma-Sensing Skullcap Unveiled At CES
Published January 9, 2013
EXTRA SENSE: In Boston, Hiawatha Bray reports Cambridge-based electronics maker MC10 "offered a sophisticated new way to protect athletes against head trauma." Titans QB Matt Hasselbeck, an adviser to the company, "demonstrated a skullcap with MC10’s trauma sensor built in." The cap, which will be available for purchase in the first half of the year, "features a digital readout that measures the force generated by a blow to the wearer’s head." This info will "make it easier for coaches and medical personnel to know if a player has suffered a damaging hit." Hasselbeck and former NFLer Isaiah Kacyvenski "showed an upcoming product that could serve a much larger market: a bandage-like plastic strip with circuitry to measure body temperature and heart rate." The strip "records the data and transfers it instantly when touched" by a Near Field Communication-equipped smartphone. MC10 "plans to introduce a commercial version by year’s end." The stick-on monitor "is far more comfortable than today’s bulky sensors, making it more likely nonathletes will use them" (BOSTON GLOBE, 1/9).
GR-APP-LING: DAILY VARIETY's Marc Graser reports WWE is the latest producer to "chase viewers to the second screen as it tries to keep audiences engaged with its programming." In launching "WWE Active" as part of the main WWE app two months ago, the company has "developed a powerful new tool to connect with its core fanbase, giving them a voice in its weekly shows while providing them with new content." Users also can "order tickets to local events, watch and purchase pay-per-views and buy merchandise from the WWEShop.com, turning the app into a source of revenue for the company." The new facet of the app "enables viewers to determine which match will take place during its three-hour 'Raw' through voting." WWE plans to "expand the app through its PPV events, streaming English and Spanish language feeds of April's 'WrestleMania XXIX'" (VARIETY.com, 1/9).