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SBD/January 3, 2013/Marketing and Sponsorship
Published January 3, 2013
CAR & DRIVER: ESPNW.com's Brant James cited sources as saying that NASCAR driver Danica Patrick will "drive for Turner Motorsports in her 10-race commitment to this year's Nationwide Series schedule." Patrick drove for JR Motorsports "in her first full-time Nationwide season last year." Sources said that Patrick's car "would be sponsored by GoDaddy.com" (ESPNW.com, 1/2)....Turner Motorsports yesterday also announced that its two-year primary sponsorship by Great Clips in the Nationwide Series would not continue into the '13 season (Turner Motorsports).
BALANCING ACT: The GLOBE & MAIL's Rachel Brady reported ATPer Milos Raonic has "landed a lucrative new deal to make him the first athlete endorsing New Balance tennis clothing and shoes." A source said that he would be "wearing a line of custom clothing and shoes from his new sponsor" at the Brisbane Int'l tournament this week. Raonic had "previously worn gear from Lacoste, which he had been endorsing both on the court and in casual-wear photo shoots for the French athletic wear label" (GLOBE & MAIL, 1/2).
TOP OF THE HEAP: AD AGE has been counting down last year's "best moves in brand creativity," and on Tuesday ranked Nike No. 1 in TV and print categories as "one of this year's most innovative advertisers." Nike's "Find Your Greatness" ad took the top spot on TV, while the company's Nike Volt -- the "vivid neon-green-meets-highlighter-yellow color that [was] featured on hundreds of athletes' shoes during the Olympic Games" took print's top spot (ADAGE.com, 1/1).