Callaway Golf Reports Mixed Q2 Results Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup
SBD/January 3, 2013/Marketing and Sponsorship
Bubba Watson Leaving Golf Apparel Maker Travis Mathew For Deal With Oakley
Published January 3, 2013
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HAPPY NEW GEAR: GOLFCHANNEL.com’s Rex Hoggard reported Nike has signed golfer Kyle Stanley to a "multi-year golf ball, clubs, footwear, glove, apparel, headwear and accessory deal.” The company also "signed Nick Watney to a multi-year deal, which includes the same rundown as Stanley.” Stanley and Watney are “expected to be joined on the Nike staff” by McIlroy. A Nike spokesperson said that "there will be a ‘major’ announcement on Jan. 14," which is the Monday before the Abu Dhabi HSBC Golf Championship, where McIlroy and Tiger Woods will make their season debuts. Hoggard noted Stanley and Watney “appear to be stepping in at Nike for Stewart Cink, who tweeted a photo early Tuesday of his new TaylorMade staff bag with a message ‘Happy New Year to all.’” Lucas Glover “also left Nike for TaylorMade,” which signed John Huh and Ryan Moore as well. Chris Kirk “joined the action tweeting that he was joining the Callaway Golf staff -- as did Gary Woodland” (GOLFCHANNEL.com, 1/1). In Tacoma, Todd Milles reported Stanley on Tuesday prior to the Hyundai Tournament of Champions “debuted his new look -- an all-Nike golf bag and wrapped up in the company’s customary swoosh from head to toe.” Stanley said, “I never thought about (a change) because I had been with Titleist so long ... but we (me and Nike representatives) talked. And as players, we are all interested in getting better, and I feel like I can do that with this new stuff" (Tacoma NEWS TRIBUNE, 1/2). Meanwhile, Izod yesterday announced deals with Scott Piercy and Spencer Levin. The two golfers will wear Izod Golf apparel on course beginning this month, joining Webb Simpson (Izod).