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SBD/December 31, 2012/Research and RatingsPrint All
ESPN’s overnight rating for Texas’ comeback victory over Oregon State topped all college bowl games over the weekend. The Valero Alamo Bowl from 6:45-10:15pm on Saturday earned a 4.3 overnight, down 4% from the Baylor-Washington matchup last year, which aired on a Thursday night. ESPN also earned a 3.4 overnight for the Syracuse-West Virginia New Era Pinstripe Bowl on Saturday afternoon, up 62% from the Rutgers-Iowa State matchup last year, which aired on a Friday afternoon. Meanwhile, CBS earned a 1.6 overnight for the Kentucky-Louisville men’s basketball game from 4:00-6:15pm on Saturday, down 16% from last year.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"12/29ABC4:00-6:00pm0.7 "75 Years of March Madness: Behind the Mic"12/29CBS2:00-3:00pm0.5 "75 Years of March Madness: A Coach's Perspective"12/29CBS3:00-4:00pm0.5 NCAA Basketball: Kentucky-Louisville12/29CBS4:00-6:15pm1.6 Red Bull Signature Series12/29NBC2:00-4:00pm0.5 Tyco Golf Skills Challenge12/29NBC4:00-6:00pm0.7 "The NFL Today"12/30CBS12:00-1:00pm2.8 "NFL on CBS": Texans-Colts (64%)12/30CBS1:00-4:15pm11.1 "NFL on CBS": (regional)12/30CBS4:15-7:30pm8.1 "Fox NFL Sunday"12/30Fox12:00-1:00pm3.8 "NFL on Fox" (regional)12/30Fox1:00-4:15pm10.8 "NFL on Fox" Packers-Vikings (82%)12/30Fox4:15-7:30pm16.4 PGA Tour Year-in-Review12/30NBC3:00-4:00pm0.2 Tyco Golf Skills Challenge12/30NBC4:00-6:00pm0.5 "Football Night in America"12/30NBC7:30-8:15pm5.5 "Sunday Night Football": Cowboys-Redskins12/30NBC8:30-11:30pm18.3