SBD/December 31, 2012/Research and Ratings

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  • Overnight Ratings: Alamo Bowl Leads Weekend Bowls; UK-Louisville Basketball Down

    By Austin Karp, Assistant Managing Editor

    ESPN’s overnight rating for Texas’ comeback victory over Oregon State topped all college bowl games over the weekend. The Valero Alamo Bowl from 6:45-10:15pm on Saturday earned a 4.3 overnight, down 4% from the Baylor-Washington matchup last year, which aired on a Thursday night. ESPN also earned a 3.4 overnight for the Syracuse-West Virginia New Era Pinstripe Bowl on Saturday afternoon, up 62% from the Rutgers-Iowa State matchup last year, which aired on a Friday afternoon. Meanwhile, CBS earned a 1.6 overnight for the Kentucky-Louisville men’s basketball game from 4:00-6:15pm on Saturday, down 16% from last year.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    12/29
    ABC
    4:00-6:00pm
    0.7
    "75 Years of March Madness: Behind the Mic"
    12/29
    CBS
    2:00-3:00pm
    0.5
    "75 Years of March Madness: A Coach's Perspective"
    12/29
    CBS
    3:00-4:00pm
    0.5
    NCAA Basketball: Kentucky-Louisville
    12/29
    CBS
    4:00-6:15pm
    1.6
    Red Bull Signature Series
    12/29
    NBC
    2:00-4:00pm
    0.5
    Tyco Golf Skills Challenge
    12/29
    NBC
    4:00-6:00pm
    0.7
    "The NFL Today"
    12/30
    CBS
    12:00-1:00pm
    2.8
    "NFL on CBS": Texans-Colts (64%)
    12/30
    CBS
    1:00-4:15pm
    11.1
    "NFL on CBS": (regional)
    12/30
    CBS
    4:15-7:30pm
    8.1
    "Fox NFL Sunday"
    12/30
    Fox
    12:00-1:00pm
    3.8
    "NFL on Fox" (regional)
    12/30
    Fox
    1:00-4:15pm
    10.8
    "NFL on Fox" Packers-Vikings (82%)
    12/30
    Fox
    4:15-7:30pm
    16.4
    PGA Tour Year-in-Review
    12/30
    NBC
    3:00-4:00pm
    0.2
    Tyco Golf Skills Challenge
    12/30
    NBC
    4:00-6:00pm
    0.5
    "Football Night in America"
    12/30
    NBC
    7:30-8:15pm
    5.5
    "Sunday Night Football": Cowboys-Redskins
    12/30
    NBC
    8:30-11:30pm
    18.3

     

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