SBD/December 31, 2012/Research and Ratings

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  • Overnight Ratings: Alamo Bowl Leads Weekend Bowls; UK-Louisville Basketball Down

    ESPN’s overnight rating for Texas’ comeback victory over Oregon State topped all college bowl games over the weekend. The Valero Alamo Bowl from 6:45-10:15pm on Saturday earned a 4.3 overnight, down 4% from the Baylor-Washington matchup last year, which aired on a Thursday night. ESPN also earned a 3.4 overnight for the Syracuse-West Virginia New Era Pinstripe Bowl on Saturday afternoon, up 62% from the Rutgers-Iowa State matchup last year, which aired on a Friday afternoon. Meanwhile, CBS earned a 1.6 overnight for the Kentucky-Louisville men’s basketball game from 4:00-6:15pm on Saturday, down 16% from last year.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    12/29
    ABC
    4:00-6:00pm
    0.7
    "75 Years of March Madness: Behind the Mic"
    12/29
    CBS
    2:00-3:00pm
    0.5
    "75 Years of March Madness: A Coach's Perspective"
    12/29
    CBS
    3:00-4:00pm
    0.5
    NCAA Basketball: Kentucky-Louisville
    12/29
    CBS
    4:00-6:15pm
    1.6
    Red Bull Signature Series
    12/29
    NBC
    2:00-4:00pm
    0.5
    Tyco Golf Skills Challenge
    12/29
    NBC
    4:00-6:00pm
    0.7
    "The NFL Today"
    12/30
    CBS
    12:00-1:00pm
    2.8
    "NFL on CBS": Texans-Colts (64%)
    12/30
    CBS
    1:00-4:15pm
    11.1
    "NFL on CBS": (regional)
    12/30
    CBS
    4:15-7:30pm
    8.1
    "Fox NFL Sunday"
    12/30
    Fox
    12:00-1:00pm
    3.8
    "NFL on Fox" (regional)
    12/30
    Fox
    1:00-4:15pm
    10.8
    "NFL on Fox" Packers-Vikings (82%)
    12/30
    Fox
    4:15-7:30pm
    16.4
    PGA Tour Year-in-Review
    12/30
    NBC
    3:00-4:00pm
    0.2
    Tyco Golf Skills Challenge
    12/30
    NBC
    4:00-6:00pm
    0.5
    "Football Night in America"
    12/30
    NBC
    7:30-8:15pm
    5.5
    "Sunday Night Football": Cowboys-Redskins
    12/30
    NBC
    8:30-11:30pm
    18.3

     

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