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SBD/December 20, 2012/Leagues and Governing Bodies
Stern Foresees Double-Digit Growth For NBA's Business In China
Published December 20, 2012
SPREADING ITS ROOTS: Stern said he would not start a league in China, but instead focus on “developing our partnership” with the Chinese Basketball Association and maybe start a league “in partnership” with the CBA. But Stern said starting leagues elsewhere in Asia “is possible.” Stern said of the league’s expansion plans, “India is a very different market than China. Its basketball intensity is much lower. He added the “few things we’ve done there at a grassroots level” from the NBA’s Mumbai office “indicates there’s a huge potential market that we’re going to begin growing the same way we did in China.” The league’s “television has increased dramatically in India” along with its Internet presence and “we’re seeing a lot of interest.” Stern: “So we think that India is going to be another case of a start-up market that’s only going to go up” (“Asia’s Business,” Bloomberg TV, 12/14).