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2012 Year In Review

NFL Playoffs, London Olympics Dominate List Of Most-Watched TV Sports Telecasts In '12

Last season’s NFL Playoffs and the London Games dominated the list of the most-viewed sports telecasts in ’12. A combination of the NFL and Olympics gave NBC 16 of the top 25 spots this year. The top five spots belong to the NFL postseason, with NBC's Giants-Patriots matchup in Super Bowl XLVI topping all TV telecasts with a 47.0 rating and 111.3 million viewers. The Opening Ceremony was the most-viewed night of the London Games with a 21.0 rating and 40.7 million viewers, which ranks No. 6 overall. Only two regular-season games from the '12 season cracked the top 25 -- Fox' Redskins-Cowboys Thanksgiving day game (28.7 million viewers) and NBC's Steelers-Broncos "Sunday Night Football" from Week 1 (27.6 million viewers). The top sports telecast on cable TV this year -- ESPN's Alabama-LSU BCS National Championship -- would not have cracked the top 25 on broadcast TV.

MOST-VIEWED SPORTS TELECASTS ON BROADCAST TV
(THROUGH DEC. 17)
RK
DATE
PROGRAM
NET
RAT.
VIEWERS (000)
1
2/5
Super Bowl XLVI: Giants-Patriots
NBC
47.0
111,346
2
1/22
AFC Championship: Patriots-Ravens
CBS
30.6
57,635
3
1/22
NFC Championship: Giants-49ers
Fox
27.4
48,676
4
1/15
NFC Divisional Playoff: Giants-Packers
Fox
25.3
45,100
5
1/8
AFC Wild Card: Broncos-Steelers
CBS
24.0
42,371
6
7/27
London Olympics: Opening Ceremony
NBC
21.0
40,651
7
7/31
London Olympics: Night 5
NBC
21.0
38,719
8
8/2
London Olympics: Night 7
NBC
21.8
36,799
9
7/29
London Olympics: Night 3
NBC
21.1
36,047
10
1/14
NFC Divisional Playoff: 49ers-Saints
Fox
20.5
35,600
11
1/14
AFC Divisional Playoff: Patriots-Broncos
CBS
18.5
34,161
12
1/7
NFC Wild Card: Saints-Lions
NBC
18.2
31,780
13
7/30
London Olympics: Night 4
NBC
19.8
31,582
14
8/5
London Olympics: Night 10
NBC
18.0
31,262
15
8/12
London Olympics: Closing Ceremony
NBC
17.5
31,011
16
1/15
AFC Divisional Playoff: Ravens-Texans
CBS
19.0
30,983
17
8/1
London Olympics: Night 6
NBC
17.0
30,804
18
8/7
London Olympics: Night 12
NBC
17.9
30,146
19
8/8
London Olympics: Night 13
NBC
17.6
29,093
20
7/28
London Olympics: Night 2
NBC
16.8
28,715
21
11/22
"NFL on Fox": Redskins-Cowboys (Thanksgiving)
Fox
13.5
28,700
22
8/3
London Olympics: Night 8
NBC
15.8
28,508
23
8/4
London Olympics: Night 9
NBC
16.2
27,964
24
1/8
NFC Wild Card: Giants-Falcons
Fox
17.3
27,700
25
9/9
"Sunday Night Football": Steelers-Broncos
NBC
16.5
27,567

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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