SBD/December 20, 2012/2012 Year In Review

NFL Playoffs, London Olympics Dominate List Of Most-Watched TV Sports Telecasts In '12

Last season’s NFL Playoffs and the London Games dominated the list of the most-viewed sports telecasts in ’12. A combination of the NFL and Olympics gave NBC 16 of the top 25 spots this year. The top five spots belong to the NFL postseason, with NBC's Giants-Patriots matchup in Super Bowl XLVI topping all TV telecasts with a 47.0 rating and 111.3 million viewers. The Opening Ceremony was the most-viewed night of the London Games with a 21.0 rating and 40.7 million viewers, which ranks No. 6 overall. Only two regular-season games from the '12 season cracked the top 25 -- Fox' Redskins-Cowboys Thanksgiving day game (28.7 million viewers) and NBC's Steelers-Broncos "Sunday Night Football" from Week 1 (27.6 million viewers). The top sports telecast on cable TV this year -- ESPN's Alabama-LSU BCS National Championship -- would not have cracked the top 25 on broadcast TV.

MOST-VIEWED SPORTS TELECASTS ON BROADCAST TV
(THROUGH DEC. 17)
RK
DATE
PROGRAM
NET
RAT.
VIEWERS (000)
1
2/5
Super Bowl XLVI: Giants-Patriots
NBC
47.0
111,346
2
1/22
AFC Championship: Patriots-Ravens
CBS
30.6
57,635
3
1/22
NFC Championship: Giants-49ers
Fox
27.4
48,676
4
1/15
NFC Divisional Playoff: Giants-Packers
Fox
25.3
45,100
5
1/8
AFC Wild Card: Broncos-Steelers
CBS
24.0
42,371
6
7/27
London Olympics: Opening Ceremony
NBC
21.0
40,651
7
7/31
London Olympics: Night 5
NBC
21.0
38,719
8
8/2
London Olympics: Night 7
NBC
21.8
36,799
9
7/29
London Olympics: Night 3
NBC
21.1
36,047
10
1/14
NFC Divisional Playoff: 49ers-Saints
Fox
20.5
35,600
11
1/14
AFC Divisional Playoff: Patriots-Broncos
CBS
18.5
34,161
12
1/7
NFC Wild Card: Saints-Lions
NBC
18.2
31,780
13
7/30
London Olympics: Night 4
NBC
19.8
31,582
14
8/5
London Olympics: Night 10
NBC
18.0
31,262
15
8/12
London Olympics: Closing Ceremony
NBC
17.5
31,011
16
1/15
AFC Divisional Playoff: Ravens-Texans
CBS
19.0
30,983
17
8/1
London Olympics: Night 6
NBC
17.0
30,804
18
8/7
London Olympics: Night 12
NBC
17.9
30,146
19
8/8
London Olympics: Night 13
NBC
17.6
29,093
20
7/28
London Olympics: Night 2
NBC
16.8
28,715
21
11/22
"NFL on Fox": Redskins-Cowboys (Thanksgiving)
Fox
13.5
28,700
22
8/3
London Olympics: Night 8
NBC
15.8
28,508
23
8/4
London Olympics: Night 9
NBC
16.2
27,964
24
1/8
NFC Wild Card: Giants-Falcons
Fox
17.3
27,700
25
9/9
"Sunday Night Football": Steelers-Broncos
NBC
16.5
27,567

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