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SBD/December 19, 2012/Marketing and Sponsorship
Published December 19, 2012
CAR & DRIVER: The Thunder and Kia Motors yesterday announced a new sponsorship that makes Kia the team's official automotive partner. After this season, the deal will become category-exclusive, expanding the relationship with additional displays and promotions. Elements of the deal include the Kia Rewards Zone, branding at Chesapeake Energy Arena, presenting sponsorship of the "Top Stories" section on the team website and in-game features during Thunder TV and radio broadcasts (THE DAILY).
JUMP SERVE: Mizuno USA yesterday announced an extension that will keep the company as the official equipment and apparel supplier for USA Volleyball. The agreement continues a relationship between Mizuno and the U.S. men's and women's national volleyball teams. The agreement expands to include all areas of USA Beach Volleyball for the first time, with the contract remaining in place through '16 to include the Rio de Janeiro Games (Mizuno).
TRADING PAINT: McCall Farms' Margaret Holmes Peanut Patch brand boiled peanuts will be a primary sponsor of Front Row Motorsports' No. 34 NASCAR Sprint Cup Series car driven by David Ragan for four races in '13. The South Carolina-based company, which also sponsored Ragan's car in '12, will be his primary sponsor May 11 at Darlington, Aug. 24 at Bristol, Sept. 1 at Atlanta and Oct. 12 at Charlotte (Front Row Motorsports).