SBD/December 19, 2012/Marketing and Sponsorship
Come Fly With Me: JetBlue Signs On As Official Airline Of Barclays Center
Published December 19, 2012
JetBlue has signed on as Barclays Center’s official domestic airline. Looking to make some noise as the winter travel season kicks off for the holidays, the carrier will commemorate its one-year tie-up with an event tomorrow at its terminal at JFK Int'l Airport. A half court will be erected on which customers can shoot hoops to win Nets and JetBlue tickets. The low seven-figure deal includes LED and courtside signage, and other digital assets with the building and Nets. “They are looking to get a lot of national exposure out of our building, but their positioning as ‘New York’s Hometown Airline' also fits with our Brooklyn story," said Nets & Barclays Center CEO Brett Yormark. “They are also going to activate a ton, so that makes us happy." Each Thursday in January, JetBlue will hold a “Bound for Brooklyn” sweepstakes on Barclays Center's Facebook page in which consumers can win JetBlue tickets to or from N.Y. and a pair of tickets to a Barclays Center event. Five winners will be selected each week. Activation plans at air terminals or on planes are to be determined. JetBlue will not be the only airline with rights in the Barclays Center as Russian carrier Aeroflot has been a Nets sponsor since '10. However, JetBlue’s rights are for the team and Aeroflot has no domestic flights in the U.S. JetBlue also has sponsorship deals with the Red Sox, NFL Jets, NHL Panthers, USC, UConn and the Boston Marathon.
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