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Marketing and Sponsorship

RGIII Sets NFL Jersey Sales Record; Redskins Merchandise Up Over 250%

Redskins rookie QB Robert Griffin III's No. 10 jersey "has sold more than any other player's in a single season since the NFL started keeping track six years ago," according to Darren Rovell of ESPN.com. The metric is based on "sales of jerseys on the league's official Internet store, NFLshop.com."...

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