SBD/December 14, 2012/Marketing and Sponsorship

Marketplace Roundup

In the ads, Avery is made to look like he has a black eye and cut lip
In N.Y., Stuart Elliott notes former NHLer Sean Avery is “involved in the campaign for the Stuart Weitzman line for spring and summer 2013, which will bring in the supermodel Kate Moss as the brand’s new face.” After Avery previewed the Weitzman ads, the Lipman agency “previewed a print and video campaign for another client, 7 for All Mankind jeans, that is to be introduced in February.” Avery will “appear in the campaign, sporting in some ads, through makeup, the kinds of black eye and cut lip emblematic of his previous career” (N.Y. TIMES, 12/14). 

HOME GOODS: MARKETING DAILY’s Karl Greenberg noted the NFL has launched a homegating campaign “to promote the licensed products" it sells on NFLShop.com. The league also tapped actress Holly Robinson Peete, wife of former NFLer Rodney Peete, to launch the campaign, which “promotes things like countertop cooking appliances, NFL team-branded serving accoutrements and containers, crock pots, cutting boards, beer steins and wine glasses.” The campaign, via Grey, N.Y., also was part of the NFL "Fit for You Style Lounges" (MEDIAPOST.com, 12/11).

FASHION STATEMENT: ESPN.com’s Austin Ward reported “every member” of the Ohio State football staff has to wear a “unique letterman's jacket” when they are out recruiting. The attention the jacket is receiving “on sidelines across the country obviously doesn't hurt as the Buckeyes spread the word about their resurgent program.” The jackets are “almost impossible to miss -- and with only 14 of them currently in existence, they're as unique as they are attracting to the eye” (ESPN.com, 12/12).
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