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SBD/December 14, 2012/Marketing and Sponsorship
Published December 14, 2012
HOME GOODS: MARKETING DAILY’s Karl Greenberg noted the NFL has launched a homegating campaign “to promote the licensed products" it sells on NFLShop.com. The league also tapped actress Holly Robinson Peete, wife of former NFLer Rodney Peete, to launch the campaign, which “promotes things like countertop cooking appliances, NFL team-branded serving accoutrements and containers, crock pots, cutting boards, beer steins and wine glasses.” The campaign, via Grey, N.Y., also was part of the NFL "Fit for You Style Lounges" (MEDIAPOST.com, 12/11).
FASHION STATEMENT: ESPN.com’s Austin Ward reported “every member” of the Ohio State football staff has to wear a “unique letterman's jacket” when they are out recruiting. The attention the jacket is receiving “on sidelines across the country obviously doesn't hurt as the Buckeyes spread the word about their resurgent program.” The jackets are “almost impossible to miss -- and with only 14 of them currently in existence, they're as unique as they are attracting to the eye” (ESPN.com, 12/12).