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SBD/December 11, 2012/Facilities
GWCCA Approves Falcons Stadium Term Sheet, But Hurdles Remain With Public Funding
Published December 11, 2012
IF THE PRICE IS RIGHT...: Falcons Owner Arthur Blank said, "I think it's a win for all of us. It will make a difference on the west side of Atlanta for a long period of time; not just during construction and operating the facility, but over the next 10 to 15 years really changing people's lives" (WSBTV.com, 12/10). Blank yesterday acknowledged that the team “plans to sell personal seat licenses in the retractable-roof stadium.” In Atlanta, Tim Tucker notes that revenue would “go toward the cost of building the new stadium.” Blank said, “We’re going to try to keep that to the lowest possible number we can that’s feasible. It will not be in the range of some of the newer stadiums that you have heard and read about.” Blank and Falcons President & CEO Rich McKay said that the team has “not determined how much it would charge for seat licenses or how many of the new stadium’s seats would require them.” Blank: “Atlanta doesn’t have a history of PSLs. ... We’ll try to price them and position them in a way that will continue to support having the right kind of mix of fans in our building” (ATLANTA JOURNAL-CONSTITUTION, 12/11).