SBD/December 10, 2012/Media

ESPN Returns To Top Of ComScore Reach Ratings For November

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ESPN again rose to the top of the monthly comScore reach rankings among U.S. sports sites in November, supplanting usual leader Yahoo Sports for the second time in three months. This marks ESPN's third trip to the top of the list since '08. Yahoo dropped to second with 40.4 million uniques in November. The new comScore list also carries a new name for the Turner listing, with "Bleacher Report-Turner Sports Network" more overtly highlighting combined traffic following Turner's acquisition of Bleacher Report earlier this year. In addition to the reach win, ESPN retained its usual large lead in consumption with an average of 101.9 minutes per visitor during the month. The November list predates the recent completion of the large digital content and marketing alliance between Yahoo and NBC Sports, a partnership that will create a joint listing for future comScore lists, and far and away the most trafficked destination among U.S. sports sites.

RANK
SITE UNIQUES (000)
1)
ESPN 42,051
2)
Yahoo Sports* 40,436
3)
FoxSports.com on MSN 35,319
4)
NFL Internet Group 23,501
5)
Bleacher Report-Turner Sports Network** 21,449
6)
CBS Sports 21,415
7)
USA Today Sports Media Group*** 20,262
8)
NBC Sports^ 11,301
9)
Sports Illustrated sites 10,411
10)
Sporting News on AOL 9,445
11)
SB Nation 9,019
12)
MLB 6,204
13)
Big Lead Sports by FSV 5,406
14)
JumpTV NeuLion 5,363
15)
Stack Media 5,332

NOTES: All numbers do not include wireless traffic. *= Includes Rivals.com and ThePostGame.com. **= Sites includes NBA.com, PGATour.com, PGA.com, NCAA.com and WNBA.com. ***= Sites include 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group. ^= Includes NHL.com.
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