Sources: Islanders Sale Price Was $485M LeBron Stars In New Beats By Dre Ad Overseas Group Launching Bid To Buy Reebok Future Of NHL Panthers Questioned Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Stars Sign New TV Deal With FS Southwest Randle Goes From Underwear Thief To Endorser Demand High For Royals Merchandise Sprint, A-B Create Interactive Beer Tap Handles
Upcoming Conferences and Events
SBD/December 10, 2012/Marketing and Sponsorship
Reebok's CCM Hockey Launches Marketing Campaign Centered Around Kids In Montreal
Published December 10, 2012
TEENAGE DREAM: SPORTSBUSINESS JOURNAL's Liz Mullen reports CCM is "close to signing a multiyear head-to-toe apparel and equipment endorsement deal with 15-year-old hockey phenom Connor McDavid, the No. 1 pick of the Ontario Hockey League." The deal would be "the most significant deal Reebok has signed with a young hockey player" since '05, when it signed Sidney Crosby, 17 years old at the time, to a five-year deal. McDavid, who will be eligible for the '15 NHL Draft, would be the "youngest hockey player to endorse Reebok" (SPORTSBUSINESS JOURNAL, 12/10 issue).