ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging NHL Could Skip '18 Games, Return For Beijing Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game
SBD/December 10, 2012/Marketing and Sponsorship
Reebok's CCM Hockey Launches Marketing Campaign Centered Around Kids In Montreal
Published December 10, 2012
TEENAGE DREAM: SPORTSBUSINESS JOURNAL's Liz Mullen reports CCM is "close to signing a multiyear head-to-toe apparel and equipment endorsement deal with 15-year-old hockey phenom Connor McDavid, the No. 1 pick of the Ontario Hockey League." The deal would be "the most significant deal Reebok has signed with a young hockey player" since '05, when it signed Sidney Crosby, 17 years old at the time, to a five-year deal. McDavid, who will be eligible for the '15 NHL Draft, would be the "youngest hockey player to endorse Reebok" (SPORTSBUSINESS JOURNAL, 12/10 issue).