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SBD/December 10, 2012/Marketing and Sponsorship
Reebok's CCM Hockey Launches Marketing Campaign Centered Around Kids In Montreal
Published December 10, 2012
TEENAGE DREAM: SPORTSBUSINESS JOURNAL's Liz Mullen reports CCM is "close to signing a multiyear head-to-toe apparel and equipment endorsement deal with 15-year-old hockey phenom Connor McDavid, the No. 1 pick of the Ontario Hockey League." The deal would be "the most significant deal Reebok has signed with a young hockey player" since '05, when it signed Sidney Crosby, 17 years old at the time, to a five-year deal. McDavid, who will be eligible for the '15 NHL Draft, would be the "youngest hockey player to endorse Reebok" (SPORTSBUSINESS JOURNAL, 12/10 issue).