Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/December 7, 2012/Marketing and Sponsorship
Breaking Down Heisman Trophy Financials: Baylor Estimates $250M Boost After RGIII's Win
Published December 7, 2012
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JOHNNY ON THE SPOT: Texas A&M QB Johnny Manziel is the favorite to win this year's Heisman Trophy, and Texas A&M VP/Business Development Shane Hinckley said that the school has "two full-time employees in compliance devoted to addressing issues related to the unauthorized use of anything related to Manziel on a daily basis." Hinckley, who also runs A&M's athletic licensing business, said that the school's compliance office "has sent out 60 cease-and-desist letters to people making Manziel product and 37 cease-and-desist letters to bootleggers making product specifically using Johnny Football as well as Texas A&M trademarks" (ESPN.com, 12/7).