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SBD/December 7, 2012/Marketing and Sponsorship
Breaking Down Heisman Trophy Financials: Baylor Estimates $250M Boost After RGIII's Win
Published December 7, 2012
JOHNNY ON THE SPOT: Texas A&M QB Johnny Manziel is the favorite to win this year's Heisman Trophy, and Texas A&M VP/Business Development Shane Hinckley said that the school has "two full-time employees in compliance devoted to addressing issues related to the unauthorized use of anything related to Manziel on a daily basis." Hinckley, who also runs A&M's athletic licensing business, said that the school's compliance office "has sent out 60 cease-and-desist letters to people making Manziel product and 37 cease-and-desist letters to bootleggers making product specifically using Johnny Football as well as Texas A&M trademarks" (ESPN.com, 12/7).