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SBD/December 6, 2012/Marketing and Sponsorship
Published December 6, 2012
FROM THE TRACK TO THE CATWALK: In London, Alice Newbold notes Gold Medal-winning British heptathlete Jessica Ennis is on the cover of this month's issue of Bespoke magazine. Ennis said, "I'd love to start my own fashion label -- whether it's collaborating with (a sportswear brand) or doing the more fashion-y side of things.” Newbold writes Ennis is "fronting lucrative advertising contracts with Adidas, Olay, Jaguar and British Airways." Ennis said she is "busier than I'd ever imagined" (London TELEGRAPH, 12/6).
PLOWING THROUGH: USA Ski Jumping announced an agreement that extends through July 31, '14 for The Boss Snowplow to become the national governing body’s official snow and ice removal equipment sponsor (USASJ).