Duck Commander Ends Bowl Game Deal Pacioretty Gives Burgers To Bruins Fans For Ad Nike Signs Gatlin To Sponsorship Deal Marketplace Roundup IndyCar Highlights Drivers In New Ad Campaign Curry Taking Endorsement Haul In Stride USATF Expanding Sponsor Roster WWE, ABG Partner To Reposition Tapout Brand Nike Releases Golfers' Apparel Plans For Masters Marketplace Roundup
Upcoming Conferences and Events
SBD/December 6, 2012/Marketing and Sponsorship
Published December 6, 2012
FROM THE TRACK TO THE CATWALK: In London, Alice Newbold notes Gold Medal-winning British heptathlete Jessica Ennis is on the cover of this month's issue of Bespoke magazine. Ennis said, "I'd love to start my own fashion label -- whether it's collaborating with (a sportswear brand) or doing the more fashion-y side of things.” Newbold writes Ennis is "fronting lucrative advertising contracts with Adidas, Olay, Jaguar and British Airways." Ennis said she is "busier than I'd ever imagined" (London TELEGRAPH, 12/6).
PLOWING THROUGH: USA Ski Jumping announced an agreement that extends through July 31, '14 for The Boss Snowplow to become the national governing body’s official snow and ice removal equipment sponsor (USASJ).