Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/December 6, 2012/Marketing and Sponsorship
Published December 6, 2012
FROM THE TRACK TO THE CATWALK: In London, Alice Newbold notes Gold Medal-winning British heptathlete Jessica Ennis is on the cover of this month's issue of Bespoke magazine. Ennis said, "I'd love to start my own fashion label -- whether it's collaborating with (a sportswear brand) or doing the more fashion-y side of things.” Newbold writes Ennis is "fronting lucrative advertising contracts with Adidas, Olay, Jaguar and British Airways." Ennis said she is "busier than I'd ever imagined" (London TELEGRAPH, 12/6).
PLOWING THROUGH: USA Ski Jumping announced an agreement that extends through July 31, '14 for The Boss Snowplow to become the national governing body’s official snow and ice removal equipment sponsor (USASJ).