Nike Will Not Include Sleeves On NBA Jerseys Conor McGregor Looks To Trademark Name J.C. Penney, Kohl's Going Big On Activewear Marketplace Roundup Fanatics Gains Rights For NBA Replica Jerseys Auto-Owners Insurance Extends NASCAR Deal Nike Makes Batch Of LeBron 14's For Early Release Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship
SBD/December 6, 2012/Marketing and Sponsorship
Published December 6, 2012
FROM THE TRACK TO THE CATWALK: In London, Alice Newbold notes Gold Medal-winning British heptathlete Jessica Ennis is on the cover of this month's issue of Bespoke magazine. Ennis said, "I'd love to start my own fashion label -- whether it's collaborating with (a sportswear brand) or doing the more fashion-y side of things.” Newbold writes Ennis is "fronting lucrative advertising contracts with Adidas, Olay, Jaguar and British Airways." Ennis said she is "busier than I'd ever imagined" (London TELEGRAPH, 12/6).
PLOWING THROUGH: USA Ski Jumping announced an agreement that extends through July 31, '14 for The Boss Snowplow to become the national governing body’s official snow and ice removal equipment sponsor (USASJ).