SBD/December 5, 2012/Marketing and Sponsorship

Swan Racing To Launch NASCAR Sprint Cup Team In '13 With Driver David Stremme

Swan Racing was announced yesterday as a new NASCAR team that will compete in the Sprint Cup Series in '13. The team, owned by Swan Energy CEO Brandon Davis, will compete full-time in NASCAR's top series fielding the No. 30 Toyota driven by David Stremme. Swan Energy will be the primary sponsor on the car. Discussions with additional sponsors are underway and further sponsor announcements are expected early in '13 (Swan Racing). The AP’s Jenna Fryer reported Davis has “hired veteran Steve Hmiel as director of competition.” Davis also has “expanded the team roster from seven employees to 13 and said more hires will be made before the season begins in February.” Davis said, "Since coming on I've been learning as much as I can. What's needed, what we have, what are the weaknesses and what are the strengths. The weaknesses are we need more people and more money. Steve Hmiel will take care of the personnel and I'll take care of the money” (AP, 12/4).
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