SBD/December 3, 2012/Research and Ratings

Overnight Ratings: ESPN Down Slightly For Galaxy's Second Straight MLS Cup Win

ESPN earned a 0.7 overnight Nielsen rating for the Galaxy-Dynamo MLS Cup on Saturday afternoon from 4:30-7:15pm ET. The game had head-to-head competition from CBS’ SEC Championship (10.0), regional college football on ABC (1.0) and the third round of golf’s World Challenge on NBC (1.1). The 0.7 overnight is down slightly from a 0.8 overnight last year, when the game aired on a Sunday night opposite “SNF” on NBC. Meanwhile, NBC earned a 1.0 overnight for the final round of the World Challenge, which saw Graeme McDowell win the event. Last year’s final round drew a 2.6 overnight for Tiger Woods’ victory. Woods finished tied for fourth this year.


The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
Pac-12 Championship: Stanford-UCLA
11/30
Fox
8:15-11:45pm
3.3
NCAA Football: (regional)
12/1
ABC
3:30-7:00pm
1.0
NCAA Football: Texas-Kansas State
12/1
ABC
8:00-11:30pm
3.3
NCAA Basketball: Baylor-Kentucky
12/1
CBS
12:30-3:00pm
1.1
College Football Championship Preview"
12/1
CBS
3:00-3:30pm
1.4
"College Football Today"
12/1
CBS
3:30-4:00pm
2.7
SEC Championship: Alabama-Georgia
12/1
CBS
4:00-8:00pm
10.0
Golf: World Challenge: Third Round
12/1
NBC
3:00-6:00pm
1.1
Big 10 Championship: Nebraska-Wisconsin
12/2
Fox
8:15pm-12:00am
2.5
"The NFL Today"
12/2
CBS
12:00-1:00pm
2.8
"NFL on CBS": (single)
12/2
CBS
1:00-4:15pm
10.2
"NFL on CBS": Steelers-Ravens (93%)
12/2
CBS
4:15-7:30pm
15.3
"Fox NFL Sunday"
12/2
Fox
12:00-1:00pm
3.5
"NFL on Fox": (single)
12/2
Fox
1:00-4:05pm
13.5
Skiing: Birds of Prey
12/2
NBC
1:00-2:00pm
0.4
Swimming: Winter National Championships
12/2
NBC
2:00-3:00pm
0.4
Golf: World Challenge: Final Round
12/2
NBC
3:00-6:00pm
1.0
"Football Night in America"
12/2
NBC
7:30-8:15pm
5.4
"Sunday Night Football": Eagles-Cowboys
12/2
NBC
8:30-11:30pm
13.5

 

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