SBD/December 3, 2012/Research and Ratings

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  • Overnight Ratings: ESPN Down Slightly For Galaxy's Second Straight MLS Cup Win

    ESPN earned a 0.7 overnight Nielsen rating for the Galaxy-Dynamo MLS Cup on Saturday afternoon from 4:30-7:15pm ET. The game had head-to-head competition from CBS’ SEC Championship (10.0), regional college football on ABC (1.0) and the third round of golf’s World Challenge on NBC (1.1). The 0.7 overnight is down slightly from a 0.8 overnight last year, when the game aired on a Sunday night opposite “SNF” on NBC. Meanwhile, NBC earned a 1.0 overnight for the final round of the World Challenge, which saw Graeme McDowell win the event. Last year’s final round drew a 2.6 overnight for Tiger Woods’ victory. Woods finished tied for fourth this year.


    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    Pac-12 Championship: Stanford-UCLA
    11/30
    Fox
    8:15-11:45pm
    3.3
    NCAA Football: (regional)
    12/1
    ABC
    3:30-7:00pm
    1.0
    NCAA Football: Texas-Kansas State
    12/1
    ABC
    8:00-11:30pm
    3.3
    NCAA Basketball: Baylor-Kentucky
    12/1
    CBS
    12:30-3:00pm
    1.1
    College Football Championship Preview"
    12/1
    CBS
    3:00-3:30pm
    1.4
    "College Football Today"
    12/1
    CBS
    3:30-4:00pm
    2.7
    SEC Championship: Alabama-Georgia
    12/1
    CBS
    4:00-8:00pm
    10.0
    Golf: World Challenge: Third Round
    12/1
    NBC
    3:00-6:00pm
    1.1
    Big 10 Championship: Nebraska-Wisconsin
    12/2
    Fox
    8:15pm-12:00am
    2.5
    "The NFL Today"
    12/2
    CBS
    12:00-1:00pm
    2.8
    "NFL on CBS": (single)
    12/2
    CBS
    1:00-4:15pm
    10.2
    "NFL on CBS": Steelers-Ravens (93%)
    12/2
    CBS
    4:15-7:30pm
    15.3
    "Fox NFL Sunday"
    12/2
    Fox
    12:00-1:00pm
    3.5
    "NFL on Fox": (single)
    12/2
    Fox
    1:00-4:05pm
    13.5
    Skiing: Birds of Prey
    12/2
    NBC
    1:00-2:00pm
    0.4
    Swimming: Winter National Championships
    12/2
    NBC
    2:00-3:00pm
    0.4
    Golf: World Challenge: Final Round
    12/2
    NBC
    3:00-6:00pm
    1.0
    "Football Night in America"
    12/2
    NBC
    7:30-8:15pm
    5.4
    "Sunday Night Football": Eagles-Cowboys
    12/2
    NBC
    8:30-11:30pm
    13.5

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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