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SBD/December 3, 2012/Research and Ratings
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Overnight Ratings: ESPN Down Slightly For Galaxy's Second Straight MLS Cup Win
ESPN earned a 0.7 overnight Nielsen rating for the Galaxy-Dynamo MLS Cup on Saturday afternoon from 4:30-7:15pm ET. The game had head-to-head competition from CBS’ SEC Championship (10.0), regional college football on ABC (1.0) and the third round of golf’s World Challenge on NBC (1.1). The 0.7 overnight is down slightly from a 0.8 overnight last year, when the game aired on a Sunday night opposite “SNF” on NBC. Meanwhile, NBC earned a 1.0 overnight for the final round of the World Challenge, which saw Graeme McDowell win the event. Last year’s final round drew a 2.6 overnight for Tiger Woods’ victory. Woods finished tied for fourth this year.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECAST DATENETTIME (ET)RAT.Pac-12 Championship: Stanford-UCLA 11/30Fox8:15-11:45pm3.3NCAA Football: (regional) 12/1ABC3:30-7:00pm1.0NCAA Football: Texas-Kansas State 12/1ABC8:00-11:30pm3.3NCAA Basketball: Baylor-Kentucky 12/1CBS12:30-3:00pm1.1College Football Championship Preview" 12/1CBS3:00-3:30pm1.4"College Football Today" 12/1CBS3:30-4:00pm2.7SEC Championship: Alabama-Georgia 12/1CBS4:00-8:00pm10.0Golf: World Challenge: Third Round 12/1NBC3:00-6:00pm1.1Big 10 Championship: Nebraska-Wisconsin 12/2Fox8:15pm-12:00am2.5"The NFL Today" 12/2CBS12:00-1:00pm2.8"NFL on CBS": (single) 12/2CBS1:00-4:15pm10.2"NFL on CBS": Steelers-Ravens (93%) 12/2CBS4:15-7:30pm15.3"Fox NFL Sunday" 12/2Fox12:00-1:00pm3.5"NFL on Fox": (single) 12/2Fox1:00-4:05pm13.5Skiing: Birds of Prey 12/2NBC1:00-2:00pm0.4Swimming: Winter National Championships 12/2NBC2:00-3:00pm0.4Golf: World Challenge: Final Round 12/2NBC3:00-6:00pm1.0"Football Night in America" 12/2NBC7:30-8:15pm5.4"Sunday Night Football": Eagles-Cowboys 12/2NBC8:30-11:30pm13.5




