SBD/November 29, 2012/Reader Survey

SBD/SBJ Reader Survey: Thoughts On Teams, Leagues, Motorsports And Colleges

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THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of teams, leagues, motorsports and colleges. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


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The NFL game experience is one I feel comfortable taking children to

True 49%
False 40%
No opinion 11%

Responses 784

Commissioner you would want to work for

Roger Goodell, NFL 35%
Bud Selig, MLB 23%
Don Garber, MLS 19%
David Stern, NBA 18%
Gary Bettman, NHL 5%

Responses 776

Property/organization with the most growth potential

MLS 29%
UFC 10%
NHL 9%
NCAA 8%
NBA 6%

Responses 709


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Best team uniforms

New York Yankees 32%
Chicago Blackhawks 9%
Green Bay Packers 9%
Seattle Seahawks 9%
Brooklyn Nets 8%
Detroit Red Wings 8%

Note: Readers could make three selections.
Responses 742


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Best team logos

New York Yankees 26%
Chicago Blackhawks 10%
Dallas Cowboys 10%
Boston Celtics 8%
Boston Red Sox 8%
Brooklyn Nets 8%

Note: Readers could make three selections.
Responses 696

League that will be the first to place a franchise overseas

NBA 49%
NFL 27%
MLS 11%

Responses 779

Is NASCAR a buy, hold or sell stock?

Buy 15%
Sell 42%
Hold 37%
No opinion 7%

Responses 433


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Motorsports property best positioned for growth in the U.S.

Izod IndyCar Series 43%
American Le Mans Series / Grand-Am Road Racing 21%
AMA Supercross/Motocross 20%
NHRA 15%

Responses 407

Sponsor that does the best job activating around NASCAR

GoDaddy.com 17%
Sprint 10%
Lowe’s 8%
Anheuser-Busch (Budweiser) 7%
Nationwide 7%

Responses 414


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Conference realignment ...

... has made college sports MORE appealing. 21%
... has made college sports LESS appealing. 53%
... has had NO EFFECT on the appeal of college sports. 23%

Responses 605


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Companies/brands that have done the best job aligning with college sports

Allstate 39%
Capital One 30%
Nike 26%
Home Depot 22%
State Farm 19%

Note: Readers could make three selections.
Responses 577


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Grade the NCAA's effectiveness in dealing with rules enforcement:

A 2%
B 17%
C 34%
D 23%
F 20%

Responses 604

Biggest challenge that's facing NCAA President Mark Emmert

Debate over paying student athletes 23%
Commercialization of student athletes 22%
Revenue disparity among schools 16%
Rules enforcement 16%
Conference realignment 13%
Academic standards for student athletes 9%

Responses 603

How many years before the Penn State football program returns to the top 10?

Fewer than five seasons 22%
Six to 10 seasons 51%
More than 10 seasons 22%
They will never return to the top 10 2%

Note: Readers could make three selections.
Responses 607


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Most innovative conference

Pac-12 45%
SEC 21%
Big Ten 15%
ACC 9%
Big 12 6%
Big East 4%

Responses 583

If college football had a commissioner, it would be:

Mike Slive 18%
Jim Delany 12%
Larry Scott 12%
George Bodenheimer 11%

Responses 588


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Most effective conference commissioner

Mike Slive, SEC 34%
Larry Scott, Pac-12 26%
Jim Delany, Big Ten 14%
John Swofford, ACC 11%
Bob Bowlsby, Big 12 4%
Mike Aresco, Big East 3%

Responses 603

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