SBD/November 29, 2012/Reader Survey

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  • SBD/SBJ Reader Survey: Thoughts On Teams, Leagues, Motorsports And Colleges

    THE DAILY each day this week is presenting the results from the eighth annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of teams, leagues, motorsports and colleges. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.


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    The NFL game experience is one I feel comfortable taking children to

    True 49%
    False 40%
    No opinion 11%

    Responses 784

    Commissioner you would want to work for

    Roger Goodell, NFL 35%
    Bud Selig, MLB 23%
    Don Garber, MLS 19%
    David Stern, NBA 18%
    Gary Bettman, NHL 5%

    Responses 776

    Property/organization with the most growth potential

    MLS 29%
    UFC 10%
    NHL 9%
    NCAA 8%
    NBA 6%

    Responses 709


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    Best team uniforms

    New York Yankees 32%
    Chicago Blackhawks 9%
    Green Bay Packers 9%
    Seattle Seahawks 9%
    Brooklyn Nets 8%
    Detroit Red Wings 8%

    Note: Readers could make three selections.
    Responses 742


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    Best team logos

    New York Yankees 26%
    Chicago Blackhawks 10%
    Dallas Cowboys 10%
    Boston Celtics 8%
    Boston Red Sox 8%
    Brooklyn Nets 8%

    Note: Readers could make three selections.
    Responses 696

    League that will be the first to place a franchise overseas

    NBA 49%
    NFL 27%
    MLS 11%

    Responses 779

    Is NASCAR a buy, hold or sell stock?

    Buy 15%
    Sell 42%
    Hold 37%
    No opinion 7%

    Responses 433


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    Motorsports property best positioned for growth in the U.S.

    Izod IndyCar Series 43%
    American Le Mans Series / Grand-Am Road Racing 21%
    AMA Supercross/Motocross 20%
    NHRA 15%

    Responses 407

    Sponsor that does the best job activating around NASCAR

    GoDaddy.com 17%
    Sprint 10%
    Lowe’s 8%
    Anheuser-Busch (Budweiser) 7%
    Nationwide 7%

    Responses 414


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    Conference realignment ...

    ... has made college sports MORE appealing. 21%
    ... has made college sports LESS appealing. 53%
    ... has had NO EFFECT on the appeal of college sports. 23%

    Responses 605


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    Companies/brands that have done the best job aligning with college sports

    Allstate 39%
    Capital One 30%
    Nike 26%
    Home Depot 22%
    State Farm 19%

    Note: Readers could make three selections.
    Responses 577


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    Grade the NCAA's effectiveness in dealing with rules enforcement:

    A 2%
    B 17%
    C 34%
    D 23%
    F 20%

    Responses 604

    Biggest challenge that's facing NCAA President Mark Emmert

    Debate over paying student athletes 23%
    Commercialization of student athletes 22%
    Revenue disparity among schools 16%
    Rules enforcement 16%
    Conference realignment 13%
    Academic standards for student athletes 9%

    Responses 603

    How many years before the Penn State football program returns to the top 10?

    Fewer than five seasons 22%
    Six to 10 seasons 51%
    More than 10 seasons 22%
    They will never return to the top 10 2%

    Note: Readers could make three selections.
    Responses 607


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    Most innovative conference

    Pac-12 45%
    SEC 21%
    Big Ten 15%
    ACC 9%
    Big 12 6%
    Big East 4%

    Responses 583

    If college football had a commissioner, it would be:

    Mike Slive 18%
    Jim Delany 12%
    Larry Scott 12%
    George Bodenheimer 11%

    Responses 588


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    Most effective conference commissioner

    Mike Slive, SEC 34%
    Larry Scott, Pac-12 26%
    Jim Delany, Big Ten 14%
    John Swofford, ACC 11%
    Bob Bowlsby, Big 12 4%
    Mike Aresco, Big East 3%

    Responses 603

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