SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/November 29, 2012/Marketing and Sponsorship
Published November 29, 2012
RECOGNIZABLE RODGERS: In Milwaukee, Don Walker asked if Packers QB Aaron Rodgers has "become better known nationally since he won the NFL's MVP award?" The answer is "yes," according to research from The Marketing Arm. The agency "notes that Rodgers is known by nearly half of all U.S. consumers, which is up from a year ago." Additionally, he "ranks among the top 150 celebrities (out of 3,000 in the DBI database) in several key attributes." He ranks of 18th among all celebrities "under Aspiration" after ranking 67th in that category in August '11. On the "Endorsement scale," Rodgers ranks 42nd after ranking 121st in August '11. On the "Influence" scale, he ranked 53rd in October of this year after being ranked 108th in August '11 (JSONLINE.com, 11/28).
ROUNDUP: NHL Rangers C Brad Richards was named global ambassador for U.S.-based menswear line, UNTUCKit. In a two-year endorsement deal, Richards will be the face of the brand, which includes serving as a model (UNTUCKit)....The LPGA Walmart NW Arkansas Championship will return to Pinnacle Country Club in Rogers, Ark., in June '13. The tournament also announced its top two sponsors, Walmart and P&G, have renewed their sponsorship commitments for three more years through '15. P&G is presenting sponsor of the event (Walmart NW Arkansas Championship).