SBD/November 29, 2012/Marketing and Sponsorship

NFL Helping Licensees Display Goods In Advance Of Holiday Season, Playoffs

NFL touting its house and home licensees display their wares with N.Y. exhibition
The NFL today is helping its house and home licensees display their wares before the upcoming holiday and playoff seasons with an exhibition at a restaurant in midtown Manhattan filled with NFL-licensed products. Displayed will be team-logoed wine glasses, chip and dip sets and cheese boards within what the league is calling “the Ultimate Homegating Lounge." Licensees involved include Boelter Brands, the Memory Company, and Pangea Brands, whose team-logoed toaster helps fans through breakfast by toasting the logo of their favorite teams on bread. Various “homegating personalities” will be exemplified in displays, like the “Couch Defender, Grill Captain, Master of Ceremonies,” and “the Party Ref.”
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