SBD/November 29, 2012/Marketing and Sponsorship

N.C. State To Wear Special "Don't Ever Give Up" Adidas Jerseys For Jimmy V Classic

Valvano draped the net around his neck after winning the '83 championship
adidas has "made special uniforms" for next Tuesday's N.C. State-UConn men's basketball game in the Jimmy V Classic, according to Rob Dauster of NBCSPORTS.com. The jersey is "pretty similar to what NC State’s normal uniform looks like, with two exceptions: there is a net laying around the jersey’s shoulders, and on the back of the jersey, instead of a name, there is the most memorable quote" from late NCSU coach Jim Valvano's famous speech at the '93 ESPY Awards: "Don't Ever Give Up" (NBCSPORTS.com, 11/28). CBSSPORTS.com's Jeff Borzello writes the adidas Jimmy V jerseys are "unique and awesome." The netting on the jersey is "very reminiscent of when Valvano cut down the net after winning the national championship and then hung it around his neck" (CBSSPORTS.com, 11/28). USA TODAY's Chris Chase wrote under the header, "NC State's New Jim Valvano Uniforms Will Give You Goosebumps" (USATODAY.com, 11/28).
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