Menu
Marketing and Sponsorship

Univ. of Washington Severs Ties With Adidas After Student Protests Over Workers' Rights

The Univ. of Washington has “severed a sports-apparel contract with Adidas after a nearly yearlong campaign by students, who say the company has violated the labor rights of overseas workers,” according to Katherine Long of the SEATTLE TIMES. UW Trademarks & Licensing Dir Kathy Hoggan said that the contract with adidas “returned about $3,000 in royalties" to the school last year. The licensing agreement allows adidas to "make sports apparel with the UW logo, which is sold in stores around campus.” UW student Katy Lundgren, who is a member of the school's chapter of United Students Against Sweatshops, said, “A large part of this decision was definitely student action.” Long notes Cornell Univ. also has “severed its contract with Adidas, and Oberlin College decided not to renew its contract.” The Univ. of Michigan's $60M contract with the company is “also under review.” Hoggan said that UW's contract with the company is “one of its smallest licensing contracts” (SEATTLE TIMES, 11/28).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/28/Marketing-and-Sponsorship/Adidas-UW.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/28/Marketing-and-Sponsorship/Adidas-UW.aspx

CLOSE