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SBD/November 28, 2012/Colleges
Notre Dame BCS Tickets Hard To Come By; Success Leading to Marketing Boon
Published November 28, 2012
WORTH THEIR WEIGHT IN GOLD: In N.Y., Greg Bishop wrote this season "proved that when the Fighting Irish win, more casual fans watch, more interested parties buy and more companies sponsor." This "marked the highest average viewers for NBC’s Notre Dame home games since 2005 and its highest household rating" since '06. Horizon Media Senior VP/Research Brad Adgate said that the average audience for away games "rose by 51 percent." Fanatics.com on Nov. 18 had Notre Dame ranked "as the top-selling team for the year, the week and the day." Of the "yearly purchases, 93 percent were made outside Indiana -- all 50 states were represented -- and 23 percent were made by women." In Q1 sales figures from the Collegiate Licensing Company, "the Fighting Irish jumped from 10th to sixth." The "spoils of success will also extend beyond this season." IMG College, Notre Dame’s multimedia rights partner, said that the "university’s radio network had already secured about 50 commitments from sponsors for next season." That is "double the current number" (N.Y. TIMES, 11/24).